Grafit Holding
Few years ago we started our partnership with a group of companies engaged in the resale of stock goods in Europe and the United States. Subsequently, it was decided to merge all companies into a holding under the new, developed by us, name - "Grafit".
When developing the holding logo, we took as a basis the image of a hand,clenched into a fist and capable of uniting a large number of different types of activities of the holding and people working in it. The fist and the letter G are stylized as hard edges of graphite, reflecting a solid, and dynamic brand spirit.
Redesign of logos of holding companies
Subsequently, it was decided to change the logos of all companies of the holding. The task was to bring everything to a single style and visual integrity.A unique font and a series of signs were developed, on the basis of which a global restyling of all companies was implemented.
Promo video about the company
A very interesting task for us was the development of a video about the company.Throughout the year, we collected video material, interviewed, drew infographics in order to get a high-quality tool for a quick presentation of the company.
Animation video
Since the essence of the company's activities is not clear to everyone from the first contact, it was decided to develop an animated video that would help in an accessible and fun way to explain what the Grafit holding specifically does.
Having received great pleasure from the process of developing this brand, we are still rejoicing at the new successes of the Grafit holding.
May the power be with you, friends! :)
